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Nestea®
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Nestea is an ingenious combination of the first syllable of the company
name Nestlé (after company founder Henrí Nestlé)
and the word tea. The German word nestle means little nest, and the Nestlé logo was inspired from this meaning.
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In 1867, amid public concern over infant mortality, Henrí
Nestlé of Vevey, Switzerland, developed Farine Lactee, an infant
formula made from concentrated milk, sugar, and cereal. Eight years
later Nestlé sold his companythen doing business in 16
countriesfor one million francs.
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In 1938, Nestlé, then doing business with Brazilian coffee
growers, introduced Nescafe instant coffee, which was distributed
to American troops during World War II. That same year Nestlé
introduced the Nestlé Crunch bar, followed by Nestlé
Quik drink mix in 1948, and Taster's Choice coffee in 1966.
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The concept of iced tea, first introduced at the 1904 St. Louis World's
Fair by a merchant trying to sell warm tea on a hot summer day (by
simply pouring the tepid brew over ice), did not become popular until
1948 when Nestlé scientists introduced Nestea hot tea mix.
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In 1956 Nestlé scientists introduced Nestea iced tea mix,
the first 100 percent instant tea soluble in both hot and cold water,
popularized in television commercials with the slogan "Take the
Nestea Plunge."
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Today, Nestlé is the largest packaged food manufacturer, coffee
roaster, and chocolate maker in the world, operating 438 factories
in 63 countries.
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Nestlé is the largest company in Switzerland, yet more than
98 percent of its revenue comes from outside the country.
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While tea is the world's most popular beverage, Americans consumer
more than 80 percent of their tea iced.
- The Tea Council of the United States has designated June "National
Ice Tea Month."
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