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Geritol is apparently a combination of the words geriatric and tolerance.
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Geritol liquid tonic was introduced in 1950 by Pharmaceuticals Inc. as a remedy for those who felt tired because of iron poor blood.
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With Ralph Bellamy and Ted Mack touting Geritol's unique ability to prevent iron poor blood, Geritol quickly became the number-one high-potency iron tonic in America.
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Geritol remained the best-selling iron and vitamin supplement until 1979 when health-conscious consumers began seeking more complete vitamin formulas.
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While one dose of the original formula for Geritol contained twice the iron in a pound of calf's liver, today one dose of Geritol Complete contains approximately two-thirds the iron in a pound of calf's liver.
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In 1956, Geritol sponsored Twenty-One, the game show featured in the 1994 Hollywood Pictures movie, Quiz Show, directed by Robert Redford and recounting the game show scandal in which producers fed answers to contestants.
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In 1971, Geritol launched the television commercial that created the catchphrase, "My Wife, I Think I'll Keep Her," which, in 1994, provided the inspiration for the Mary Chapin Carpenter song "He Thinks He'll Keep Her."
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Wimbledon tennis champion Evonne Goolagong supplemented her on-court activities with Geritol tablets.
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In 1989, after challenging heavyweight champion Mike Tyson to a fight for the title, former heavyweight champion George Foreman told Time magazine, "If I win, every man over 40 can grab his Geritol and have a toast."
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Geritol, at less than one calorie per tablet, contains no sodium, sugar, lactose, artificial sweeteners, or preservatives.
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Three out of four people surveyed in 1994 said Bob Barker is the TV game show host most likely to take Geritol.
Copyright © 2008 Joey Green. All rights reserved. "Geritol" is a registered trademark of GlaxoSmithKline.